Line@生活圈 – 在Line裡面經營你的粉絲團

大家好久不見,經過一陣子的沉寂,馬老師又繼續來貼文了,今天要跟大家介紹的是由大家耳熟能詳的Line公司推出的一個新的服務,名字是「Line@」,其實Line在很早就有「官方帳號」這樣的服務,但是這並不是一般中小企業甚至是一些小吃店可以負擔費用的服務,申請官方帳號一年所需要的費用約莫兩百萬台幣左右,於是為了一些中小企業和商家,推出了這項全新的服務。

Line@生活圈 螢幕截圖
Line@生活圈 螢幕截圖

Line@生活圈官網

Line@生活圈官網

根據Line官方的統計,台灣註冊的用戶數已達17,000,000,Line@可以讓業主在Line上面擁有專屬的帳號,跟一般Line帳號的不同點在於可以直接推播訊息給大量的用戶,當然這些用戶必須先加入業主的Line@帳號,推播的項目除了一般的文字訊息之外,還有以下的幾種特殊功能:

  • 預約訊息(預約時間發送訊息)
  •  優惠券(折價券有序號,當消費者拿折價券至店家消費時,店家可於後台登入註銷該折價券)
    • 一般優惠券
    • 全體贈送型優惠券
    • 限量抽選優惠券(可設定中獎率的優惠券)
  • 問卷調查(可讓用戶填寫資料回傳)
  • 動態訊息
  • 行動官網
  • 用戶統計數據分析
  • 罐頭回覆訊息
Line@生活圈 三大優勢
Line@生活圈 三大優勢

而且上述的這些服務在初期使用是完全不用費用的!不過…對啦!還是有不過,畢竟天下沒有白吃的午餐,如果不付費的話,每個月能傳送出去的訊息就僅能有1,000則,而且1,000則訊息的計算方式是以用戶數來計算,也就是如果你有1,000個用戶,這個月你發送1則就無法再發送了,當然付費就是去增加發送訊息的數量,詳細可參考下圖:

Line@生活圈 收費標準
Line@生活圈 收費標準

大家看完了上面的介紹,如果對於申請方面還有不懂的地方,Line公司有將很多細項的程序錄影下來,大家可以到以下網址觀賞:

https://admin-official.line.me/tw/lineat/support/

如果不嫌棄的話,大家也可以掃描以下的QR Code加入「馬老師雲端研究室」的Line@生活圈喔!

PS:現在這項服務還屬於測試階段,不過根據Line公司表達已經離正式推出不遠了,大家還是可以先註冊,不過目前並不是所有的服務都可以使用,例如:一對一聊天,要等上市後也會同步推出Line@相關的App後,服務才會變得比較完整。

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